The top 3 marketing SaaS tools for consumer product startups I would recommend

2018-06-03T11:54:07-06:00By |Categories: Systems|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer.  My answer is as follows. I have outlined my complete technology infrastructure for consumer product companies here. Pulling from this visual, my top three are as follows. Content marketing, organic SEO and ecommerce. I use a Wordpress website. This platform is very conducive to creating and publishing content [...]

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

2017-08-21T12:49:26-06:00By |Categories: Micro Content|Tags: , , , |

A nice concise history of database marketing, starting with contact management, to CRM, to marketing automation, and the next paradigm, which the author calls customer data platforms. While this article covers SAAS, I can easily draw parallels to consumer products and direct-to-consumer marketing. I think to a large extent, I have already built and operate [...]