How to use autoresponder sequences for all your marketing and sales

2017-09-23T21:05:20-06:00By |Categories: Marketing|Tags: , , , , , , , |

Autoresponders are traditionally thought of in terms of email; you get a subscriber to your list and a series of emails goes out to them. Or, a customer buys a product so they get a series of emails, either general emails because you also put them on your list, or specific emails related to their [...]

The Flow of Money in a Consumer Product Company (infographic)

2018-12-08T14:11:46-07:00By |Categories: Downloads, Finance, Visuals|Tags: , , , , , , , , , , , , , , , , , |

The best way to think about this is a profit and loss statement, starting with revenue at the top and net income at the bottom. A customer flows from the top, acquired through marketing spend, and everything in between to deliver that product to them, with profit left over, and all the key metrics [...]

A few notes on how I build my list of emails for marketing with high quality prospects

2017-05-23T12:39:22-06:00By |Categories: Marketing|Tags: , , , , , |

It's common practice to throw up a free download as a way to build an email list ail list bait to lure subscribers to your list. I typically do not build my list of emails for marketing that way because I want to maintain a high quality list with people that are potentially serious about [...]