How do I find commercial retail CPG distribution for my natural product?

2016-10-28T20:22:57-06:00By |Categories: Strategy|Tags: , , , , , , |

I came up with a new type of natural breath freshener that I want to introduce in the US. How do I find commercial retail CPG distribution for my natural breath freshener? This is a Quora question. My answer is as follows: I am assuming you are a new company with a new product. If so, [...]

How to supercharge growth in a CPG or consumer product start-up

2017-01-06T09:57:13-06:00By |Categories: Marketing|Tags: , , , , , |

For this post, I will be discussing a not-so-well known way to supercharge growth in a CPG or consumer product startup, which I had the opportunity to use in a few different start-ups with great success. Which set of results would you rather have? Exhibit B is looking a heck of a lot better, isn't [...]

25 CPG startups present at Pitch Slam event

2016-10-28T20:29:07-06:00By |Categories: Strategy|Tags: , , , , |

I watched 25 CPG startups present at the Pitch Slam event put on by Naturally Boulder, a networking group for the organic/natural/sustainable segment. Pitch Slam - what a great name - started at 2:30 and ended at 5:00, followed by the dinner event that included pitches by the finalists and selection of the winner. Overall, [...]

Recommendations for this early stage food start-up

2016-10-28T20:29:41-06:00By |Categories: Strategy|Tags: , , , , , |

This post presents a small CPG brand that I recently met.  What follows are the facts I know about the company, its current state and my recommendations. Company This company is 6 months old with four founders who serve as the sole employees.  They work for other companies and are growing this opportunity in their [...]