Creating and using a production log for producing a consumer product

2018-12-08T14:21:50-06:00By |Categories: Downloads, Production & Logistics, Visuals|Tags: , , , , |

I want to use this post to run through how I encapsulate all key information for a product production run into a Google Sheet.  You can use Excel, but I prefer Sheets as it is easier to use when cross-linking, as I explain in this post. You can access the template used in this [...]

The 3 problem areas every consumer product startup encounters and how to prepare to overcome them

2019-08-19T16:19:01-06:00By |Categories: Strategy|Tags: , , , , , , , , , , |

There are 3 problem areas every consumer product startup encounters.  But there are ways to overcome them if you think ahead and build those solutions into your growth strategy. Problem #1:  Product-Market Fit This is the most classic problem every startup encounters. Does your product and it's benefits or outcomes it provides, fit with the [...]

Resource Security

2017-03-29T11:46:20-06:00By |Categories: Production & Logistics|Tags: , |

Successfully marketing and selling a product is the goal. but you need to make sure you think through and plan for resource security - a reliable supply of your product's raw materials in order to be successful. Not being able to meet demand because of supply chain issues is just as bad as not having [...]

The importance of knowing where a consumer or CPG category is going

2016-10-28T20:25:39-06:00By |Categories: Strategy|Tags: , , , , |

I met with a small CPG food start-up recently and the discussion focused on the company's growth strategy.  Only 6 months old, the start-up is generating online sales and is looking to retail distribution, which is the primary reason why I was there.  It is entering a crowded and competitive CPG category for its product [...]