How do simple products with little to no differentiation get in major supermarkets?

2020-04-30T11:03:11-06:00By |Categories: Resellers|Tags: , , , , , |

This is a Quora question I was asked and my answer is as follows. The only ways I can think of where this happens is as follows: the existing supplier/vendor is doing a terrible job servicing the retailers and the category buyer is looking for a new vendor to replace them (for example, constant stock-outs, [...]

What is Tradespend?

2018-12-08T14:07:07-07:00By |Categories: Downloads, Resellers|Tags: , , , , , , , , , , , , , |

Tradespend is the amount that a manufacturer/vendor spends to promote a product in-store.  Typical in-store promotion vehicles include discounts/coupons and supporting ads in a retailer's circular. However, in the industry, tradespend is the term used to describe all the costs associated with selling to a retailer.  Here is a general list of [...]

What are the retail legal requirements and considerations for selling a product I created (e.g. greeting cards) to retail stores?

2016-10-23T16:30:29-06:00By |Categories: Resellers|Tags: , , , , , , , , , , , , , , , |

This is a question I received and here is my answer. In terms of retail legal requirements, here's what comes to mind: Do you need to or should you file any relevant trademark/wordmark/copyright filings with USPTO to protect your works?  Check with an attorney about this.  Retailer's won't care, but should you be trying to [...]