Sephora’s Lawsuit With Obsessive Compulsive Cosmetics Is a Staggering Case Study in How Beauty Products Are Sold

2018-05-01T21:01:06-06:00By |Categories: Micro Content|Tags: , , |

I've not yet worked directly in the beauty industry, but know it is pretty tough.  This article has some great insight and intelligence into tradespend and margin requirements to sell retail.

Rite Aid upgrades consumer product discovery and sourcing process

2017-08-24T12:31:35-06:00By |Categories: Micro Content|Tags: , , , , , , |

What is significant of this article is not Rite Aid, but the RangeMe platform (and others like it, although RangeMe appears to be the biggest), where vendors can create profiles as a way for retailers and resellers to discover and source products.  Why is this important?  I think the discovery and sourcing process from vendor [...]

Do most mega supermarkets charge $10,000+ one-time fees for newly registered suppliers?

2017-05-30T18:19:56-06:00By |Categories: Resellers|Tags: , |

This is a Quora question I was asked and here is my answer. Yes, that is normal. Most major retailers charge up front fees, called slotting fees, some which can easily be high in the 5 figures. You cannot look at slotting fees without considering the whole range of retailer tradespend requirements and terms, because [...]

The correct way and the specific equation to use to determine markups and margin for resellers and retailers

2018-07-19T16:18:42-06:00By |Categories: Resellers|Tags: , , , , , , , , , , , , |

I got this question emailed to me by Marty: I'm looking to find out the typical pricing markups (margins) for plastic storage containers, from manufacturing through retail. I came across your post on Quora (dated 3/16) which was helpful, but I had trouble understanding some of it. Wondering if you could clarify through an example, [...]

What is Tradespend?

2018-12-08T14:07:07-06:00By |Categories: Downloads, Resellers|Tags: , , , , , , , , , , , , , |

Tradespend is the amount that a manufacturer/vendor spends to promote a product in-store.  Typical in-store promotion vehicles include discounts/coupons and supporting ads in a retailer's circular. However, in the industry, tradespend is the term used to describe all the costs associated with selling to a retailer.  Here is a general list of [...]

How are FMCG profit margins distributed across the supply chain?

2018-12-08T14:05:49-06:00By |Categories: Downloads, Resellers|Tags: , , , , , , , |

Working from SRP (Suggested Retail Price) backwards, I see the following for FMCG profit margins: Anchor price/SRP: Start with SRP to your most expensive channel - which represents your top-most anchor price. The markup from you as vendor to retailer is 50-60% to the specialty/top priced retailers. For non-specialty channels - like drug, mass, grocery, club, [...]

How do I get my products into retailers like Nordstroms, Barneys, and Independent Shops?

2016-04-08T20:28:30-06:00By |Categories: Resellers|Tags: , |

This is a Quora question and here is my answer. Here is a general list of requirements before approaching retail: Have a unique and differentiated product, enough to capture consumer attention. Have prior sales history, either online or in smaller retailers to prove your product(s) and brand will sell. Have marketing support to help build [...]

What are the retail legal requirements and considerations for selling a product I created (e.g. greeting cards) to retail stores?

2016-10-23T16:30:29-06:00By |Categories: Resellers|Tags: , , , , , , , , , , , , , , , |

This is a question I received and here is my answer. In terms of retail legal requirements, here's what comes to mind: Do you need to or should you file any relevant trademark/wordmark/copyright filings with USPTO to protect your works?  Check with an attorney about this.  Retailer's won't care, but should you be trying to [...]