The two biggest hurdles for successful marketing

2017-04-17T20:36:01-06:00By |Categories: Marketing|Tags: , , |

I recently worked on a direct marketing campaign with mediocre results.  I saw a 7.5% response, which in direct marketing would be considered very successful, but I was hoping for something north of 20%, considering the free offer provided.  I don't have any historical data indicating that I should have gotten 20%; it's just the number I [...]