Why You Should Not Sell to Whole Foods Market

2016-04-08T20:35:07-07:00By |Categories: Resellers|Tags: , , , , , , , , , |

Everyone wants to sell to Whole Foods Market. At least in my world of consumer products, most companies I come across who sell food and are not selling to Whole Foods Market, want to. I admit that Whole Foods Market has a great reputation and associating with them as vendors can elevate their brand to [...]

What are Whole Foods Market markup/margin numbers?

2018-12-08T13:55:32-07:00By |Categories: Downloads, Resellers|Tags: , , , |

This is a question I received via a discussion thread and I am reposting my contributions to the thread here. As a rule of thumb, natural.organic is always a 50% margin. If selling through UNFI, Tree, etc. there might need to be another 15% added in for them, for a total margin of 65% to WFM, [...]