My take on 3 characteristics that make for a great startup business idea


In my experience, a great startup business idea is one with 1, or better yet, 2 or even all three of these characteristics:

Intellectual Property

You have some sort of defensible intellectual property, like a process, a patent, data, expertise or a product.

By defensible, I mean you can defend it from competitors copying, reverse engineering or getting around it.

And, your IP creates a significant enough differentiation to your target customers that they want to buy your product and not direct or substitute competitors.  They are captive to you and only you.

Unique Distribution Channel

You have a way to market and distribute your product that no other or few competitors can take advantage of.

The best example is your own subscriber list, whether its email, Youtube, podcast, or other social channels.

“WOW” Product

This is what I advocate to all companies.

Develop a product with such great product-market fit that consumers think…”WOW”.



I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!

2017-05-24T20:28:06+00:00By |Categories: Strategy|Tags: , , |0 Comments

About the Author:

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

Leave A Comment