Updates2020-11-16T19:41:19-07:00

Updates

Updates include activities across all my professional endeavors and contain my latest LEARNINGS, GROWTH SECRETS and INVESTMENT IDEAS. Updates are categorized by date and in descending order. Subscribe at the page footer to get updates via email.  Updates published and emails sent twice per month.

Updates from Ed Soehnel: 11/1/2020-11/14/2020 – this sector is becoming fundamental to all innovation

Feature image:  Same story playing out again.  Linear TV decline now vs print advertising decline.  This visual and additional content about it is contained in the Visual Dataset. [...]

Updates from Ed Soehnel: 10/15/2020-10/31/2020 – potential incredible value in retail assets and major consolidation potential in this industry

Feature image:  The world's worst offenders for plastic pollution.  This visual and additional content about it is contained in the Visual Dataset. Content & Platform updates summarize the content I add to my business [...]

Updates from Ed Soehnel: 10/1/2020-10/14/2020 – The business model is always the problem

Feature image:  Spending on addressable TV in the US.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Energy Storage Potential We should see incredible innovation in the [...]

Updates from Ed Soehnel: 9/15/2020-9/30/2020 – Generation Z trends and how to capture their attention

Feature image:  Corn production costs over the last 20 years have doubled.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Online gaming is another product distribution channel [...]

Updates from Ed Soehnel: 9/1/2020-9/14/2020 – major second and third order disruptions with this new technology

Feature image:  CPG trends via McKinsey.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I have a number of posts to the Knowledgeboard on inflation (going up), [...]

Updates from Ed Soehnel: 8/15/2020-8/31/2020- acceleration of trends in retail and e-commerce…look to China and 2003 as an analog

Feature image:  CPG trends via McKinsey.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary COVID-19 has clearly caused an acceleration in long-term trends that were already in [...]

Updates from Ed Soehnel: 8/1/2020-8/14/2020: copywriting using AI is here and can dramatically reduce costs and time to test what works in marketing and sales

Feature image:  Average shipping spend by industry, via Shippo.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary It's been fascinating to watch the development of AI to [...]

Updates from Ed Soehnel: 7/15/2020-7/31/2020 – Format for consumer product feedback surveys and how it can correct for problems with getting accurate and reliable data

Feature image:  Some categories of brick-and-mortar retail have seen healthy growth, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I've had on my list [...]

Updates from Ed Soehnel: 7/1/2020-7/14/2020 – another look at how to achieve uniqueness and competitive advantage

Feature image:  Since 2017, there has been a 40 basis-point average decrease in operating margins across retail, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform [...]

Updates from Ed Soehnel: 6/15/2020-6/30/2020: a few years of progress and change has happened in a few months – what that means for brands

Feature image:  Ad types seeing greatest increase in net purchase likelihood.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary We've brought forward a few years of progress [...]

Updates from Ed Soehnel: 6/1/2020-6/14/2020 – ask yourself…what is the least crowded marketing channel

Feature image:   Fiber energy usage.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Marketing and sales channels can be crowded with many advertisers.  It is always good [...]

Updates from Ed Soehnel: 5/15/2020-5/31/2020 – business observations I see as a result of COVID-19

Feature image:   Over-retailed in the U.S. market.  Brands should pay special care to pick the retailers that will likely stick around.  This visual and additional content about it is contained in the Visual Dataset. [...]

Updates from Ed Soehnel: 5/1/2020-5/14/2020: maximize productivity, utility and potential with others through a template I created

Feature image:   For the first time ever, there are more people in the world older than 65 than younger than 5.  This visual and additional content about it is contained in the Visual Dataset. [...]

Updates from Ed Soehnel: 4/15/2020-4/30/2020: get listed with this platform FREE as it may be changing the game to help out emerging brands

Feature image: Plastic versus glass versus aluminum use in carbonated drinks.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary The recent move to allowing companies to [...]

Updates from Ed Soehnel: 4/1/2020-4/14/20 – the changing world order and where we are going

Feature image: The middle is getting squeezed in retail, which trends the same for consumer brands.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary During this [...]

Updates from Ed Soehnel: 3/15/2020-3/31/2020 – the evolving consumer product retail landscape and handling COVID-19 disruptions

Feature image: Retailers vs package food change market share changes.  The top retailers are getting bigger while the smaller packaged goods companies have increased share at expense of larger ones.  This visual and additional [...]

Updates from Ed Soehnel: 3/1/2020-3/14/2020 – COVID-19 learnings; data-driven retail growth strategy

Feature image: By 2026, $700 billion in annual spend, or 41%, is expected to shift away from traditional grocery.  And much of that spend may go into online, supercenters, club and discount channels. Pick [...]

Updates from Ed Soehnel: 2/15/20-2/29/20 – survey on Coronavirus…please participate; a great guide to writing marketing copy

This post includes Basecamp InQb8r Platform Status & Updates from February 15-28, 2020 Feature image: retail store closures spiked in 2019. This visual and additional content about it is contained in the Visual Dataset. [...]

Updates from Ed Soehnel: 2/1/20-2/14/20 – sudden tectonic shift in the world of investing in consumer product startups

This post includes Basecamp InQb8r Platform Status & Updates from February 1-14, 2020 Feature image: metro area net exodus and gain. This visual and additional content about it is contained in the Visual Dataset. [...]

Updates from Ed Soehnel: 1/15/20-1/31/20 – Forget using demographics and psychographics in marketing and use this instead

This post includes Basecamp InQb8r Platform Status & Updates from January 15-31, 2020 Feature image: states projected to contract in the next six months. This visual and additional content about it is contained in [...]

Updates from Ed Soehnel: 1/1/20-1/14/20 – Data science strategy for CPG and consumer product companies

This post includes Basecamp InQb8r Platform Status & Updates from January 1-14, 2020 Feature image: the dairy category and growth/decline in its sub-components of milk vs cheese vs yogurt sales. Platform Updates Summary We [...]

Updates from Ed Soehnel: 12/15/19-12/31/19 – You have 3-5 years to prepare your brand for Generation Z. Here is why (2019)

This post includes Basecamp InQb8r Platform Status & Updates from December 15-31, 2019 Feature image: which retailers are most reliant on holiday season sales? Platform Updates Summary It was quiet this past period, not [...]

Updates from Ed Soehnel: 12/1/19-12/14/19: Emerging online platforms in addition to Amazon

This post includes Basecamp InQb8r Platform Status & Updates from December 01-15, 2019 Feature image: the most effective platform for retail sales from survey of marketers Platform Updates Summary We have moved away from a [...]

Updates from Ed Soehnel: 11/01/19-11/14/19 – Confessions of an Amazon brand owner

This post includes Basecamp InQb8r Platform Status & Updates from November 1-14, 2019 Feature image: across-the-board average conversion metrics. Platform Updates Summary There are more improvements to the Companies Database. We have added child [...]

Updates from Ed Soehnel: 10/15/19-10/31/19 – How to launch a beauty brand for $1.5 million – with hard numbers

This post includes Basecamp InQb8r Platform Status & Updates from October 15-31, 2019 Feature image: The holiday season is less and less important for retailers, as more shopping moves online, according to a new [...]

Updates from Ed Soehnel: 10/1/19-10/14/19 – Media Operation+ Product is a way that some brands are being built

This post includes Basecamp InQb8r Platform Status & Updates from October 1-14, 2019 Feature image: the most and least controversial political stances a brand can take...get the report here. Investor Access It has been [...]

Updates from Ed Soehnel: 9/15/19-9/30/19 – Example of an old distribution model now coming back into play

This post includes Basecamp InQb8r Platform Status & Updates from September 15-30, 2019 Feature image: U.S. population by generation; click to learn a potentially unique way of marketing to Generation Z Application Status The [...]

Updates from Ed Soehnel: 9/1/19-9/14/19 – Generation Z & how to market to them with unique arbitrage opportunity

This post includes Basecamp InQb8r Platform Status & Updates from September 1-14, 2019 Feature image: a graphic to help explain the use of the Growth Stack roadmap in a startup Application Status The Basecamp [...]

Updates from Ed Soehnel: 8/15/19-8/31/19 – Retail’s Renaissance The True Story of Store Openings/Closings

This post includes Basecamp InQb8r Platform Status & Updates from August 15-31, 2019 Feature image: the true story of retail closings is not what the mainstream media leads us to believe. Application Status I [...]

Updates from Ed Soehnel: 8/1/19-8/14/19 – A measure of inflation from everyday retail purchases at Walmart and Target.

This post includes Basecamp InQb8r Platform Status & Updates from August 1-14, 2019 Feature image:  a measure of inflation from everyday retail purchases at Walmart and Target. Startups added Not [...]

Go to Top