Ad companies budgets are declining and one big reason is the reduced ad spend by CPG companies, which are under pressure because smaller brands with new, innovative and healtheir products are cutting into the giant’s revenues. Why is this important? Its possible that reduced ad spend by the big companies will increase ad inventory, keeping costs in check so that small consumer product companies can continue to afford ad spend, especially digital.
I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!